Your book is the story.
Let's make people talk about it.
Social media strategy, content creation & management for authors and bookish brands.
SOCIAL STRATEGY & CONTENT FOR AUTHORS
The problem I solve for you
Who do I want to work with?
Do you need help with social media?
STRATEGY ✦ CONTENT ✦ BOOKTOK ✦ COMMUNITY ✦ LAUNCHES ✦ ANALYTICS ✦ INSTAGRAM ✦ TIKTOK ✦ READER CONNECTION ✦
Marketing books requires knowing what makes readers care about them.
A NOTE FROM THE EDITOR
You shouldn't have to translate your book into generic marketing language just to exist online. The Arcane Edit combines reader culture, social strategy and content creation to build an online presence that actually feels like you — and gives readers a reason to stick around.
this is the whole point
CHOOSE YOUR EDIT
SERVICES / CARD CATALOG
"Tim as a content creator. He brings so much to the table. He brings GREAT ideas and content plan to the table but he's also always willing to pivot if needed. I really appreciate his 'voice' as well. The wit and humor is one of my favorite things."
The Nerd Fam
"I absolutely love working with The Arcane Edit. As an indie author who works full time, social media consistency has continually been the bane of my career. I would think about what to post all the time, but rarely post. It was hard knowing my lack of consistency was holding me back. I've published one book and I'm about to publish a second since I started working with The Arcane Edit and now, when I'm at events, people tell me they've seen my books on Instagram. Something I've never had happen before."
Stephanie K. ClemensÂ
author of Side Quet
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"Appreciate the proactive and independent thinking; so nice to know someone is so fully on "my team" and wants the best for my brand ... like it's such a relief to have someone so fully in my corner who just gets it and runs with it, without me needing to spell out every step."
Yearn Media
TESTIMONIALS
WHAT CLIENTS ARE SAYING
THE ARCHIVES
SELECTED CLIENT WORK
Graphics Carousels
bRIGID KEMMERER
YEARN MEDIA
KARINA ESPINOSA
STEPHANIE K. CLEMENS
REELS
THE NERD FAM
Bookish Content Brand — Strategy • Content • Community
OTHER REEL EXAMPLES
Sequel announcement for Karina Espinosa's The Damned Return series, Wrath of the White Wolf
Audiobook promotion for Cursed by Bandits by Stephanie K. Clemens
The Blood Weaver Trilogy by Karina Espinosa comparison/ book transition.
Utilizing trending sounds and character art for Warrior Princess Assassin by Brigid Kemmerer
Showcasing a app feature on Yearn Media (brand uses my face)
Utilizing viral hooks to grab reader attention for Side Quest by Stephanie K. Clemens
Utilizing author trends for Letters to the Lost by Brigid Kemmerer
MEET YOUR SOCIAL MEDIA ALCHEMIST.
Strategic Communications degree
professionally online
built my own bookish community
will ask which character is hot before i ask about the plot
three extremely unqualified canine employees
reads the books
I'm Timothy Barker — social media manager and author brand strategist behind The Arcane Edit. With a degree in Strategic Communications and a lifelong passion for reading, I built my own 80K+ personal following as proof of what actually works on BookTok and Bookstagram. The Arcane Edit is dedicated solely to social media management for authors and book-related brands — no generalist packages, just strategy built for your readers.
THE FORMULA
01
DISCOVER
Your books. Your readers. Your goals. Your voice.
DISTILL
Research. Strategy. Positioning.
BUILD
Content. Copy. Design. Video.
PUBLISH
Schedule. Optimize. Engage.
Analyze. Learn. Adjust. Repeat.
REFINE
02
03
04
05
THE MARGINS
THE NEWSLETTER
Notes on books, branding & being chronically online.